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Realtor.com Feature Homes: Why You Need It! Thousands of websites advertise homes for sale, but one stands out far above the others. It’s Realtor.com, the website of the National Realtors Association. Across the nation potential buyers go to Realtor.com to search for homes. Local buyers check Realtor.com to make sure their buyers’ agents have showed them all of the homes they might like. Again this year I have purchased the special advertising rights that permit me to market my listings as Featured Homes on Realtor.com. This works two ways. First, a customer searching for homes in Fort Worth will see several of my listings in the Featured Homes that appear for Fort Worth. Agents who pay for this service have their homes viewed before any others in the whole multiple listing service for Fort Worth. The second method of viewing the Featured Homes is by entering by zip code, and I have purchased the advertising spaces for the 76179 zip code. Customers looking in the Saginaw area will always see two of my listings first. The number of potential customers who view my Featured Homes is phenomenal. I often had more than 800 property viewings on a Featured Home in one week in 2004, and this year I have about 1600 views per week. Realtor.com research and my records show that Featured Listings can expect to receive about ten times as many views as regular Showcased Listings on Realtor.com. Realtor.com means interested customers. Potential buyers call me and e-mail me wanting to see the properties they have seen on that website. Other buyers’ agents bring their clients to view properties they first saw as a Featured Home. Maximizing awareness of your property gives you the very best chance to get the highest price for your home in the shortest time with the least number of problems. If you want this marketing power working for you, call me today for a free, no obligation consultation to learn how I can serve you. |
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